Buy Ray Bans Your Online Shopping Guide To RayBans Shades

28Sep/090

Cheap Ray Bans Wayfarer: How To Buy Your New Raybans Below Street Price

If you are anything like me, you are definitely looking for cheap ray bans wayfarer, or if your tastes differ, maybe for other models like aviator, highstreet or any other great looking ray ban sunglasses. I have owned more than 4 pairs over the last 10 years, but I keep coming back to the ray bans wayfarer with a new twist, like adding a new color to my arsenal, especially if I can get them cheap.

Now I know this might sound self-serving, but you really can get cheap ray bans online, compared to what you would pay even at saleouts at your local sunglasses hut store or other "special shades retailer". Here is how it works: your retailer has to cover its higher costs in order to make a profit. Also, he has to mostly rely on people walking into his store to make a sale, so the volume of "traffic" can be limited. Then there is the gross cost at which he can purchase the ray bans wayfarer (as an example) from the distributor, which is decreasing with higher volumes. Then the retailer has to figure in his indirect costs like rent, utility bills, insurances...etc to come up with a bottom price from which he can make a profit by selling ray bans cheap.

Now, compare this to an online store that has no rent (ok, probably $10 per month hosting fees), and no other significant additional utility costs to compute into his net margin. And this online store can sell raybans literally throughout the world if he is willing to do the appropriate shipping, so potential volume of selling cheap ray bans wayfarer (or other models) can be substantial. Hence, to give you a good incentive to purchase raybans sunglasses through his web site, he will display dirt cheap prices so you buy ray bans with him.

Is this unfair? Well, first, everybody has the right to set up an online store and so nothing is keeping the street retailer from selling cheap ray bans online. However, yes, you need some know-how to effectively sell online, and this requires that you devote some time to it to learn how to stand out from the crowds, drive traffic to your web site and turn visitors into buying clients that will get cheap ray bans wayfarer, aviator or others through you and not through your competition.

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